Today, 74% of marketers globally use inbound marketing as their primary strategy to generate leads and convert leads into customers.
In case you aren’t familiar, outbound marketing is a traditional form of marketing tactics that require some form of targeted outreach, such as billboard ads, radio spots, telemarketing, etc.
While Inbound lead generation is creation of content and campaigns that bring in website visitors and converts them into leads. It's much cost-effective or compelling method for producing high quality leads.